The ‘official’ name for this article’s focus was going to be “Knowing your Customer.” After all, it’s a critical part of online marketing. But that’s not a catchy title. It’s down-right boring, unless you already understand the idea, and why it’s so incredibly important to your own personal success online.
“Knowing your Customer” is factually correct, but it doesn’t tell you anything at all about why you’d care. There’s no benefit in that title. No reason why. No attraction. No urgency. No movement.
So I worked hard to find some other title for this article that would instantly appeal to someone like you. We wanted a title that would laser target itself into your brain so that your immediate response was “That’s for ME! I need that!” Wealthy Affiliate
The important thing about knowing your customer should be obvious, but it isn’t to many people. Especially new internet marketers. Many new marketers think that there’s a river of gold online, and all they need to do is buy a pan and dip it into the river to get their share. It’s not that way.
Internet Marketing is more like an ocean. Lotsa fish. Lotsa people trying to catch those fish. Most of them using the wrong bait. (You’ve heard me talk about stuff like this before.)
It’s your job to use the right bait. And the only way to use the right bait is to know about the fish you want to catch. Are they bottom feeders or top feeders? What kinds of little critters do they eat? What time of day do they feed? Do they lie in wait or do they go searching for their food? Wealthy Affiliate University
So how does that translate to real live people shopping online? Well, you’ve got to know who they are and what situation they’re in. Are they in pain or are they looking for fun? Do they need something or do they want something? Do they know much about what they are buying or are they generally uneducated about the topic? Is it a quick, impulsive kind of sale or is the sales cycle longer?
There are potentially hundreds of questions you could ask, and the answer to each one of them gets you closer to understanding who your customers are, what they need, and what would get them to buy from you. And if you really do know your customer, you’ll instantly know what it is they want to buy, are eager to buy, and starving to buy.
So, we’re calling this article theme “How to Connect With Your Customer So That His Wallet Will Follow”. Did that sound like something you want to know? Were you thinking to yourself “Yes! That’s for ME!”??? It should, if you are at all interested in being successful with your online business.
I learn stuff like this at Wealthy Affiliate University. Wealthy Affiliate is the number one ranked Internet marketing training facility in the world. If you’re not yet a member of the Wealthy Affiliate University, what are you waiting for?
You can review them all here at Wealthy Affiliate Review, plus you will have access to all of the other Internet Marketing content at the site.
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