Posts Tagged ‘shopping cart’

Shopping Cart Software: 6 Sure-fire Reasons Why You Need One

November 26, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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A shopping cart is essential to every business for a lot of reasons. Knowing the benefits will help you appreciate its role in providing company success.

Why do you need a shopping cart? A lot of people would try to break in to the world of e-commerce, hoping to expand their market, increase their profit, and develop a worldwide brand. However, they lack the necessary tools, especially a shopping cart.

Though it can cost you something, the returns that you will reap are more than what you’ve invested. To give you an idea of how it contributes greatly to business success, here are the 6 huge benefits from a shopping cart:

1. There are hundreds of templates that you can choose from. It does not really matter if you do not have any background on HTML. A lot of shopping cart software already has hundreds of templates included in the package, and all you need to do is to choose. Nevertheless, for a little bit of customisation, you can always opt to modify the codes using an HTML editor, which is still found in the shopping cart program.

2. It offers excellent security of data. It is highly essential that financial transactions, particularly payment of customers, are well-protected. Otherwise, hackers can simply steal their confidential information like credit card numbers. Shopping cart software makes use of security technologies that makes it reliable to process payments 24 hours a day, 7 days a week.

3. You can conveniently process credit cards. Credit cards provide a win-win situation for both customers and businesspersons. For the former, they can purchase items anytime they want to. For the latter, meanwhile, payments are instantly credited into their account. A shopping cart application can speed up the process. All you need to do is to identify the different kinds of credit cards you want to carry on your online shop and allow it to make the payment process.

4. You are guaranteed of a 24/7 customer support. With shopping cart software, you’re backed by hundreds of customer service representatives who are more than willing to answer your questions and entertain your complaints. You can just give them a call—no matter where you are in the world.

5. You can easily keep track of your shipped goods. One of the reasons why customers complain is because the goods have not yet arrived at the expected date. With the help of the shopping cart software, though, you can monitor every shipment. You can also calculate the estimated shopping charges, which could be shouldered by the buyer or you.

6. Generating reports is as easy as 1-2-3. You can conveniently monitor your sales and costs depending on your chosen interval—whether daily, monthly, quarterly, or even yearly. You can also determine how many visitors you get on your online shop so you can evaluate if your online marketing strategies are working.

With your shopping cart software, you can manage your business with more comfort and sense of expertise. So who says you need to count on the initial investment? What’s really important is what you’re going to get in the next years to come.

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How To Choose A Shopping Cart Vendor For Your E-Commerce Site

November 22, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
Social Tagging: • • • • • • •

E-commerce has exploded on the internet and many successful businesses exist solely on the web. And why not? With a virtual storefront, the overhead costs of running a business are greatly reduced. Therefore, with effective marketing, these businesses can hang on during the difficult early stages of a new business and are less dominated by cash flow while trying to stay afloat.

One of the major reasons for the surge in online purchasing has been the convenience and security of the shopping cart feature on e-commerce sites. The virtual interface of putting things into a ‘cart’ has, at once, a comfortable familiarity and whimsy. It really is an elegant system that has won the confidence of the online shopper through its proven security.

There are many different vendors of shopping cart services. So how does one go about choosing the right one for their e-commerce site?

The very first thing you have to do is to decide exactly what, and how much product you are going to be selling. Are you selling 1 item? A line of similar items? A catalog full of many different products, and if so, then how will your site present this catalog?

What will be your volume of sales this year? Next year? In five years? Some shopping cart services are great for lower volume sales with less product variety and no catalog. Other shopping cart services allow for complex, high volume sales and catalog features.

In terms of cost of the cart service, you need to find the shopping cart option that matches your selling volume.

PayPal offers a fantastic, free-to-set-up shopping cart that is great for lower volume sales. Your fees to them are a percentage of each of your sales. In addition, you can automatically take major credit card payments without setting up credit card merchant services. This saves you $300-$400 right off the bat.

For high volume sales you may pay less going with a shopping cart vendor that charges you a monthly fee rather than a percentage of your sales.

You also need to look at the purchase process the shopping cart service offers. Potential customers abandoning the purchase because they weren’t shown the shipping costs before they were required to give their credit card information, for example, can be devastating to sales. The simpler, clearer and shorter the process from cart to sale, the better. At no point should the potential ciustomer feel that there is a surprise ahead.

Finally, the look of the shopping cart needs to fit the visual theme of your site. Most shopping cart services have several variations on a basic look. Make sure one of those variations works.

Basic services will range anywhere from $10 to $30 per month. Remember to add in the cost of credit card merchant services if you want to accept credit card customers. And this is highly recommended. The downside of online purchases is that the customer must wait for the item to be shipped. Having to wait even longer for a money order to be received, or worse, a check to clear, on top of shipping time reduces the convenience of online shopping to the point where sales could be lost.

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