You have already committed to starting an online business and you have determined your level of motivation to follow through on any plans you put forth. Now it is time to evaluate your knowledge base and uncover tangible technical and life experiences to monetize into a product or service for future consumers. Some of you have been slaving professionally for 10 , 15 or even 30 years, there is no reason to doubt that you have volumes of useful information to share with the world. If you are going to focus on creating a consultancy, with your point of contact and lead generation being a developed website this article is for you. If you are considering the development of an e-commerce site, an informative blog or affiliate website selling products associated with your former career then this article is also for you.
Your success as an online entrepreneur directly depends on being found in the global internet space by your target consumers. You will have to create a website or blog that is competitive in the areas of : fresh relevant content, design layout that is easy for visitors to navigate, lead capturing, offering a stronger service or price close than your competitors, and having a steady flow of one-way back links to your website or blog.
Whew! That was a mouthful….How is this huge task achieved you might ask? Answer: you have to churn out steady or massive amounts of content—weekly! Sounds simple but it is not, it is the hardest task you will face as an entrepreneur—and I am not talking about Ad-copy for distributing your advertisements. I am writing about content: long keyword dense articles, tutorial videos, podcasts and offline content dissemination.
If you are presently a working professional, soon to be retired, or in fact presently unemployed, please brew a cup of coffee or pour a glass of merlot. Take a few sheets of paper and at the top of the page write: “ What Do I Know?……” on the second sheet of paper write: “How To Become A ___________” , the third sheet “What to Avoid in Your __________Career” the next sheet, “ How To Advance Your ________Career”. And then , “ The Future of ________ Careers” ..etc.
This is only a brainstorming task, it is necessary to uncover any sub-themes that can be transformedinto tangible and original content that will populate the pages of your soon to be blog or website, or affiliate website. Do you know enough now about your former career or specialty to become a “guru”, an expert in the virtual world? You must be able to create relevant content that will ultimately help your blog or website rank higher and keep information hungry web-visitors returning again and again.
After you have chosen what type of internet medium you want to use; website or blog , the next step is to visualize your self as Rupert Murdoch C.E.O of News Corporation and churn out massive quantities of relevant information weekly. If you don’t know who Rupert Murdoch is—Google him , how about Ted Turner? You and your computer must morph into an information cartel; distribute, distribute and distribute! Why? You need back links and you need loyal followers of your information that will link to you, who will share a link with their dozens of friends on FaceBook, Twitter, MySpace and other social bookmarking sites. You need your internet presence to go “viral”; what does this mean “viral”? Viral is a networking status where your site url is being shared and visited at an automatic rate without you doing any additional advertising or information distribution.
The velocity of this viral status is directly dependent on the relevancy of your information and how desired this information is to the readers such that they are willing to “share” it with other friends and this what creates popularity and “buzz” in forums, when you are being talked about, referenced to like for example a hypothetical forum post: “… oh , I just read in www.thegermanshepardblog.com that the best way to treat hip problems for German Shepards is to….” You see in this example, a member of XYZ forum just made a post in this hypothetical but related dog care blog called……….for our example purposes XYZ forum discussion about your site, referencing it by providing the URL to your site. This is the best form of advertisement when anonymous people are referencing your URL. The search engines like this, and you will rank higher because of this.
This is one aspect of the “viral” status. Another contributor of going “viral” is a sales video or tutorial video that is being played 10,000 plus times a month. If people watching your viral video after watching visit your website or blog and there is no enlightening information on the site , content that can ‘grab “ their attention and convert them from curious visitors into paying subscribers or paying customers you would have won the information invasion, but ultimately loose the battle. ..Your low impacting site with non-relevant content failed to convert your visitors. Now do you see why developing your knowledge base and brainstorming your professional experiences for content that you can further develop is vital before entering content into the pages of your blog and or website? Another aspect of great content creation, is if your articles are being republished on higher ranked blogs , e-zines and websites; in other words; what are your competitors saying about you, do they respect your site and link to it?
Are loyal followers and users of your service or product making testimonials or review videos about your blog or website on YouTube? This is going to be the biggest steroid pump into your search engine rankings. When loyal fans are making videos about your blog or site, or product , or service and when higher ranked sites—with Page Ranks (PR) of 5 or higher, especially those listed on the first two pages of your chosen keyword search results are linking to you ..as they say “when the tide comes into the bay, it lifts all boats big and small” , and popular sites linking to your relevant content will lift you out of Google search results oblivion into page one or two—very quickly after going “viral”. Your fans that love your fresh articles and blog or free newsletter will write about you, refer your link and may even bless you with a video review on YouTube or some other video hosting service.
We talked about in previous articles about your production schedule; you could create content in the morning, afternoon, evening in your own designed workspace. As I tell my Ohio clients who couldn’t find a higher paying job than what their current jobs in Ohio, I say “ Your 2 new jobs in Ohio are such: first, you are Australian mogul Rupert Murdoch a master media and global content provider, and secondly you are internet entrepreneur—period. You should approach your persona the same way; you are a master content provider. Besides explosive internet marketing with advertisements, email campaigns, banners, Google Adwords, and or offline marketing such as with local newspaper ads or in related newsstand trade journals/magazines (if you are marketing a locally provided service or distributing a product only locally then offline marketing is just as important as online marketing to bring customers to your blog or website and converting them on their first visit), your success relies on a steady flow of content that is distributed through unique electronic and hard-copy channels.
In my next article , Part 2 of our dialogue on mass distributing, I will describe exactly what platforms are beneficial for distributing your content, the various types of content mediums available to you and the effects of these strategies on your business long-term. Please stay motivated on learning , improving and distributing content only then will you see tangible returns and eventually nice profits that will financially enable you to create more internet ventures in your ever growing internet empire ..You’re Rupert Murdoch , take over the internet!
Find out important things to know in the sphere of internet marketing – please go through this web page. The time has come when proper info is truly only one click of your mouse, use this opportunity.
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