Posts Tagged ‘ecommerce’

Ecommerce: The 7 Mistakes I Made

January 8, 2010 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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Yes I will admit after I am wrong and create boneheaded mistakes, and I made masses of them. I’m putting this on ink as a reference for anyone else that is considering diving into the wonderful world of eCommerce, be at liberty to be told from my mistakes.

Not Testing the REAL Market

Well I did, but how I went concerning it was all wrong. I merely took surveys on price and interest in every product. I received nothing however wonderful feedback solely to sell two product in the primary four months. Alaskan Salmon sounds sensible in theory but gaining the shoppers trust may be a completely different step. If I were to begin all over I would place my product on EBay just to measure the response to the product, this would allow me to arrange for any unforeseen problems and modify my service accordingly.

Extremely High Overhead

And also the unhappy thing is I started this business with low overhead in mind. There are CMS (Content Management Systems) out there that will do all of the dirty work for you. For some bonehead reason I felt my website needed a custom system from scratch that ended up costing me around $12,000. Currently I’m implementing a more purposeful and user friendly system that is FREE! Yes FREE! My cost has only been $800 to implement and therefore the addition of this blog on my web site may be a half of that. Needless to mention I feel sort of a huge, BIG dummy.

Check References!

Another mistake I overlooked, I found my initial two net designers on car forums that I frequent. That would be the equivalent of wanting for a home builder at a automotive dealership. Between these two alone I lost $five,750 and ended up with nothing. A portfolio will not tell the complete story, talk to the folks that have employed the corporate you are considering, and ask loads of questions. Use an intermediary like eLance and it will not hurt to use your mastercard, if you get messed over by a vendor and dispute with the credit card company they will investigate and most likely get your money back.

Offline Marketing for an On-line Business

There is a local publication here in Douglas County Georgia that caters to the community. I read that offline selling generally will not convert to online sales however I’m the sort that has to touch the iron to grasp its very hot. (I truly did that as a youngster) The publication hits 30,000 homes in the realm and I just knew at least ten% of those would visit my site. I ended up with 10 visitors and no sales, simply another one of those exhausting lessons.

Content is King!

For an eCommerce web site content is robust, alternative than product descriptions and store policies there’s not a nice deal to say. This is why a business blog is therefore valuable, search engines love content and what better method to present it? It additionally permits better communication between the business and customer. I finally understand this and that is why I’ve got added this blog.

Patience

I still struggle with this one but I’ve got learned that whereas we would like to possess an overnight success it does not perpetually happen that way. Some eCommerce sites start off immediately, others it might take years however I have learned that you work simply as hard nowadays as you probably did yesterday.

Discounting the Importance of Search Engine Optimization

Search engines hate ugly Url’s, as an example:

Is an unpleasant non SEO friendly URL

Is straightforward and beautiful! And that is what search engines like, however SEO (Search Engine Optimization) goes therefore abundant additional than simply URL’s. Build links, minimize flash, there are a lot of tips however that’s a very completely different blog.

one Extra Tip

Be versatile, and I am sure this is still true with any business out there. You’ll be able to set up every aspect of the business but over time things can change and you have to embrace that. I had no intentions on carrying Cheesecakes or Gift Baskets but saw an opportunity to relinquish my customers choices haven’t regretted that decision since then.

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Beginning An Online Business – Selecting The Right Domain Name

January 6, 2010 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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Selecting A Domain Name

Within the business of building a giant variety of Niche sites, domain names are going to doubtless be your single largest price, or a minimum of close to the high if you are outsourcing most of your work. Domain names are necessary for many reasons, not the least of which is that you do not need to be wasting money on poor choice domain names. During this tutorial, I am going to provide you with the knowledge you wish to ensure you are selecting the most applicable domain name for your sites.

First, for those that don’t know what a site name is, it’s simply the web address of your website – espn.com is a domain name, for example. A website name is an key step in getting set up and online. It’s the primary factor your customers will see. You wish to make a great 1st impression. Your potential customers will see your name in several different places:

1. Natural Search results such as on Google, Yahoo and Microsoft search 2. Video Promoting 3. Pay Per Click Advertisements that you just run 4. Ezines / Newsletters that you just publish or run ads in 5. Email and Forum Signatures 6. Off line advertising such as newspapers, spam, business cards or magazines.

There are a variety of things to think about when getting a site name(s). Here are the key concerns you may want to run through prior to creating your purchase:

High Domain Name Don’ts:

1. Don’t use excessive dashes in the domain name. 2. Don’t use unrelated phrases within the domain name. 3. Do not use too many keywords in the domain name. 4. Don’t repeat the first keyword within the domain name.

Prime Domain Dos:

1. Do use the primary keyword phrase in your domain name. 2. Be as specific as potential for your keyword phrase (long tail keyword phrases) 3. Place the primary keyword phrase at the start of the domain name. 4. Embrace commonly used connected phrases within the name like “news”, “tips”, etc 5. Use action keywords like “low-cost”, “discount”, “obtain”, “deals”, “get”, etc. 6. Use high level domains like.com,.web,.data,, or.org,

Some extra tips:

1. Use a specific keyword – or higher yet, a long tail keyword phrase – in your domain name. I do not recommend using multiple keywords and undoubtedly DO NOT repeat the same keyword within the domain name.

2. Put your primary keyword at the start of the domain name. Let’s use an example to illustrate: Suppose you are selling garden tools. Not just any garden tools; you sell low-value, high-quality garden tools. The name of your company is Garden Tool World. Using the tips above, you’ll purchase the domain names for your company. However what regarding your product?

The key here is to look for names for your product domain that folks can be looking out for. When a possible client goes to a research engine, can she or he seek for “low-value high-quality garden tools”? Or the client look for “Low-cost Garden Tools”? From our earlier analysis, you can find out what individuals are wanting for. Thus if folks are looking for “Low cost Garden Tools,” then your domain name might be cheapgardentools dot com.

Selecting a site name is a crucial half of the general selling method and ought to not be taken lightly. Build positive your domain name represents your company, product, and image, and you will be setting a great foundation for future sales.

3. If you run into difficulty in obtaining the domain name that you want,, try using action words at the top of your domain name. Samples of this would come with for sale, discount, on eBay, deals, etc. You may conjointly use tips, blog or info., for example. If you had a web site using videos to coach roofers, you could keep company with roofervideos.com. Another plan would be to put a variety behind your keyword. For example, cheapgardentools442.com would work simply in addition to cheapgardentools.com as a result of your keyword phrase is at the start of the domain name.

4. Don’t be afraid to use keywords that reach out and grab attention. Words like warning, alert, cure and warning are all such terms.

5. By all suggests that, DO NOT use words in your domain name that don’t have anything to try to to with what it’s your site is about.

6 Use solely well known top level domains such as.com,.web,.information,.org &.us. Keep faraway from domains like.tv and.biz. Credibility is essential – sticking with high level domain names can help you in that department. After all, if you can get.com, that’s the way to go, however if the name you would like isn’t out there in.com, one amongst the opposite prime level names will be simply fine.

If you discover you are having hassle coming back up with a website name for your venture, you can visit Nameboy.com. That website can generate plenty of domain name suggestions for you primarily based on the keywords you enter. Another website I prefer to use is Instant Domain Search. This particular website “helps you discover a site name as quick as you can type.”

7. Keep away from domain names with hyphens in them. Whereas this was once a sensible idea, it not is. Using domain names with hyphens in them can have an adverse impact on your ability to rank highly in the search engines.

8. Keep it as short as possible. Though some places allow you to register a name with up to sixty three characters, you’ve got to keep in mind that individuals would like to be able to recollect it and simply type it into their browser. Try to register the shortest name that your customers and alternative website guests will associate along with your net site. The final guideline is, keep it below seven characters if attainable (not including the suffix). While the overwhelming majority of your potential customers will be clicking on a link, there are those that will kind in your domain name.

9. Go with.com when in the slightest degree possible.

Dot what? There are a number of suffixes accessible now. For businesses, we have a tendency to suggest a.com suffix. It’s the primary extension that most folks strive when searching for a net site. Conjointly, since it is one in every of the oldest extensions,.com shows that your business has been around for a while which you’ve got a well-established presence on the Web.

10. Register your domain now. Domain names are being snatched up faster than candy at the St. Patrick’s Day parade. You want to register soon unless you would like to urge stuck with “the-domain-name-that-no-one-wanted.net.” You do not have to own a webmaster or an e-commerce department or a net design consultant or…. Heck, you do not even would like a net page. Just get out there and register before you lose the chance to induce the name you really want.

11. Ask around. When you have settled on many offered name choices, see what your friends and purchasers should say. A reputation which will build excellent sense to you will be too arduous for different people to remember. Is your domain simple to mention? Is it onerous to spell? Do you have to explain why you chose the name?

12. Don’t spend lots of money. At only once, corporations were able to induce away with charging reservation fees plus a “obligatory” $seventy InterNIC fee. A variety of years ago, it was determined that other corporations should be able to compete to sell domain names. This has lowered costs dramatically. At the time I am scripting this, you’ll be able to get a private.com domain at 1&1 for as little as $6.ninety nine that is the simplest worth available by far. 1&one is the only prime registrar that gives non-public registrations at no additional cost.

13. An necessary facet of your domain name: You want to check to work out if your domain has ever been employed by someone else. If your complete new domain name was used for spam or unethical web practices, it will be very difficult to urge it indexed in the main search engines. This is often not an issue you want to deal with. Check out your potential domain name and see if it’s ever been owned. If it has been owned, have a look at the archives to work out if somebody was breaking any rules with this domain. Trust me; you’ll thank me if you find out that it has been abused in the past. There is no reason to form search engine optimization more durable on us if we will avoid it!

If you think that that if you have found the proper domain name and have tested any previous use, however you’re virtually positive if it is the one… register it anyway before someone else will!

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How To Improve Online Get Paid To Survey Models For More Profits!

November 27, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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As somebody who has spent the last 2 years doing online surveys, I have come to notice a few things wrong with most of the current online survey models. The behavior of my affiliates and visitors to my online survey review website (http://www.extra-income-ideas.com/paid-to-survey.html) also gives me unique perspective in the industry.

I know for me some of the things wrong with the current online survey model have reduced the number of surveys I currently take. I have no doubt it’s discouraging a lot of the people that came online to take surveys as a way of making extra money.

I believe the current model is causing a lot of attrition in the business. This needs to be reversed if online paid survey companies want to continue to thrive. Making these changes will help reduce the turnover of survey takers.

Below are the things I feel need to be changed:

1. The current model of taking surveys for a chance to win prices should be changed. This model makes online paid to surveys look like a lottery or gamble. It’s frustrating for people looking to make extra income to have to rely on luck to make that income.

A person that signs up for online get paid to surveys to help pay a kid’s karate or piano lesson can not depend on luck to pay the bill. He/She wants to be able to know that at the end of the month, the money will be there to pay the bill.

What happens is that after a few months of taking online paid to survey for a chance to win money or price and not winning anything, they think online paid to survey is a scam. They stop taking the surveys and start looking for other ways to make extra money.

What I recommend is a model that guarantees every survey taker some money or price. If an online survey company is going to give a luck winner out of all survey takers $10000.00, why not use a model that guarantees every survey taker some money or price.

For example, the survey company could use 400 people in the survey and pay every survey taker $25.00. A sample size of 400 people is enough to get the answer you’re looking for in the survey.

Like one internet guru said, “if I find out what 100 people think, I can takeover the world.” So a sample size of 400 people is more than enough to get the information needed.

2. Online paid to survey companies should reduce the number of qualifying surveys. For those new to the business, a qualifying survey is the survey they give you to see if you qualify for a survey they’re conducting.

Even though most online survey companies make you fill out a profile when you register with them, they still send you a qualifying survey. Granted there are surveys that require this, I don’t thin it should be done in each and every survey.

I have a survey company that regularly sends me qualifying survey about buying computer system for the company I work for. They have my profile that shows my background yet they constantly send me this qualifying survey.

The qualifying survey will ask if I’m the CIO of the company I work for. My answer is always No. Then they further ask, are you in charge of buying the computer system where you work. My answer again is always No. Then I get “sorry you do not qualify for this survey.”

After a few times of getting this, it starts getting irritating. I have since started ignoring their surveys. I just feel they’re wasting my time when I could be earning extra income in other ways. I don’t think I’m the only one that feels this way.

It may take a little work initially, but all it takes is a database that has the profile of your registered survey takers. Then when a survey comes up, you run a program that calls the database for people that fit the profile you want. Armed with this information, you’ll then only send the survey invitation to these people. I don’t believe that’s too much to ask.

In the end, all it will take is to send out a newsletter reminding your registered users to update their profile when it changes. They should be reminded that doing this will increase their earning power.

In conclusion, I firmly believe doing the above things will improve the online survey experience. Improvement of this experience, will help the industry to continue to grow.

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Is It Possible To Earn A Fulltime Income Online?

November 27, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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Most of us have seen numerous adverts promoting programs that will earn us yachts and mansions for only a few dollars investment. Too good to be true? Unfortunately yes. Most of the time you will waste time and money with these programs. So is there a way to make a full time income from only working online a few hours per day?

The short answer is yes but you need to put in a lot more time than a few hours per day to start with. Over the past 6 months I have worked up to 12 hours per day building an income to replace the one I lost when I left my previous job. It takes dedication and focus and slowly but surely your income will grow to the point that you can cut back your hours and get some quality time with your family.

The first thing you need to do is to sit down and have a long hard think about what you want from life. I would bet that most of you will at first think about the fast cars and mansions and the celebrity lifestyles that are depicted in many aspirational adverts. However think harder, these are things you would like to have not what you want from life. If after you’ve thought deeply you decide that you want to see your family grow up, you want to be able to make it to your children’s school concert and not have to work late on that important project. If you decide that you want to be able to take your wife for a romantic lunch before you collect the kids from school then you have the correct frame of mind to start making an income for yourself. If you don’t have a family and you decide you want to be self reliant and not a wage slave then you are on the way. Be realistic and you won’t be disappointed.

Now you know what you want and you know it’s realistic it’s time to get yourself a strategy. I like to think of my income building strategy in terms of building a house, before you put up the walls and roof, the part of the house you can see and admire you need to put in the foundations. The foundation of your income has to be a steady source of reliable income that you can build on. For this I built a number of content websites and monetized them by adding Adverts and Amazon feeds. I write articles and submit them to directories. I do everything I can to get the sites into the search engines and get traffic to them. Once the visitors started coming and I was getting a steady income then it’s time to branch out and work on the 4 walls of our strategy.

The second part of the strategy involves taking some profit from the site building and investing it in well researched programs that have a long history of paying out. You need to do your research and due diligence here and spread the risk among a number of programs if you have any doubts about a program walk away. Now you have your foundation and 4 walls in place it’s time to top it all off with the roof.

The Roof like in your house is the top level of our strategy, this is where you take everything you have learned building your foundations and walls and apply it to your own programs, by now you will know what works, you will have developed a network of contacts through programs and forums and you are ready to develop your own programs.

The great thing about this strategy is that if you have no spare cash you can start out with very little, in fact it is possible to start out with $0.00 and turn this into a full-time income by clever use of resources. If you don’t believe that this is possible then have a look at the blog detailed in the resource box at the end of this article and watch start with $0.00 and prove there is such a thing as a free lunch.

Remember be focused and realistic and a full time income is within your grasp.

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Blog So People Will Read It!

November 27, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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You are excited! Your blog has been created and you have started to post. The only problem is, no one is reading it. How can you find an audience to actually read what you have written? Consider using the tips below to help increase your readership.

1. Be sure to use good quality content. What is written in your blog should be interesting enough to keep people’s attention and should be timely. It is important to update your blog regularly. You can also use keywords in your content to help you blog to be picked up by search engines.

2. Become a part of communities that are relevant to blogging. Talk to other bloggers about what has worked for them, and do not be afraid to take their advice.

3. Take the time to publish an RSS/Atom/XML feed. You can do this very easily on a blog hosting site such as Blogger.

4. Take care in choosing the titles of your subjects and articles. Think about what potential readers will be searching for, and incorporate keywords into your titles. You can also subscribe to a search reporter such as Word Tracker. These groups publish the most popular searches each week and can help you decide what topics you would like to include in your blog.

5. Participate in other people’s blogs. Comment on them and offer feedback. Most comment features offer you the opportunity to post a link back to your blog, and you may interest that blog’s owner or a reader of that blog who may be interested in what you have to say.

6. Set up your email and forum signatures to include the address of your blog. This is easy advertising that you take the time to set up once. You never know when a potential reader may click on your link and become fascinated with what you have to say!

7. Research the internet and find blog directories. List your blog there to attract potential readers.

8. Write articles and submit them to online article directories. These can be easily found in a basic web search. Most directories allow you to place an author’s byline at the end of the article. You can include a link to your blog in that byline.

9. Use an update service or ping service to let readers know your blog has been updated. This can serve as a gentle reminder readers that you are out there with something to say!

10. Create a blogroll or link list of blogs that you enjoy reading. As with commenting on other’s blogs, this can introduce your blog to other bloggers as well. This opens the door for your blog being linked by another blogger and their readership being introduced to you as well. However, do not create a huge blogroll just for the sake of trying to get links on others’ pages. This can be annoying for your readers.

The most important thing to remember is that a solid readership does not evolve overnight. It takes time to get to know people and their interests before your blog can become successful. Spend time reading other blogs, making comments, and getting to know those writers. Have fun with it, and allow your blog to grow naturally on its own.

Blogs can be wonderful marketing tools, and they can also be wonderful for social networking and creating friendships. With a little effort and some time, you can develop a readership full of loyal, interested friends.

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Shopping Cart Software: 6 Sure-fire Reasons Why You Need One

November 26, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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A shopping cart is essential to every business for a lot of reasons. Knowing the benefits will help you appreciate its role in providing company success.

Why do you need a shopping cart? A lot of people would try to break in to the world of e-commerce, hoping to expand their market, increase their profit, and develop a worldwide brand. However, they lack the necessary tools, especially a shopping cart.

Though it can cost you something, the returns that you will reap are more than what you’ve invested. To give you an idea of how it contributes greatly to business success, here are the 6 huge benefits from a shopping cart:

1. There are hundreds of templates that you can choose from. It does not really matter if you do not have any background on HTML. A lot of shopping cart software already has hundreds of templates included in the package, and all you need to do is to choose. Nevertheless, for a little bit of customisation, you can always opt to modify the codes using an HTML editor, which is still found in the shopping cart program.

2. It offers excellent security of data. It is highly essential that financial transactions, particularly payment of customers, are well-protected. Otherwise, hackers can simply steal their confidential information like credit card numbers. Shopping cart software makes use of security technologies that makes it reliable to process payments 24 hours a day, 7 days a week.

3. You can conveniently process credit cards. Credit cards provide a win-win situation for both customers and businesspersons. For the former, they can purchase items anytime they want to. For the latter, meanwhile, payments are instantly credited into their account. A shopping cart application can speed up the process. All you need to do is to identify the different kinds of credit cards you want to carry on your online shop and allow it to make the payment process.

4. You are guaranteed of a 24/7 customer support. With shopping cart software, you’re backed by hundreds of customer service representatives who are more than willing to answer your questions and entertain your complaints. You can just give them a call—no matter where you are in the world.

5. You can easily keep track of your shipped goods. One of the reasons why customers complain is because the goods have not yet arrived at the expected date. With the help of the shopping cart software, though, you can monitor every shipment. You can also calculate the estimated shopping charges, which could be shouldered by the buyer or you.

6. Generating reports is as easy as 1-2-3. You can conveniently monitor your sales and costs depending on your chosen interval—whether daily, monthly, quarterly, or even yearly. You can also determine how many visitors you get on your online shop so you can evaluate if your online marketing strategies are working.

With your shopping cart software, you can manage your business with more comfort and sense of expertise. So who says you need to count on the initial investment? What’s really important is what you’re going to get in the next years to come.

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Creating A Successful Business Through Planning

November 24, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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If you are a business owner, or are contemplating starting your own business, if you don’t have a strategic plan, you are destined to fail. The creation of a effecient and effective business plan can mean the difference between having the need to work 70+ hours a week all year long – only to find out that your business is only just breaking even, or even worse, losing money.. Or being successful.

On the other end of the scale, many successful business owners and entrepreneurs who have created and implemented a business strategy generally work for less hours, and produce a more sizeable income and profit margins. You will also find, that in general, those who are successful with their own business, attribute their success to having a strategic plan.

Ok, we’ve discussed that having a good business strategy plan is essential, but what really is “strategic business management”? In its most basic form, its the process in which the goals and objectives for your business are defined, and an action plan is then created so you may reach your goals and objectives.

You now know what it is. So how do you go about creating a strategic plan for your business?

1) Any business owner should know, and be able to describe in detail, the vision for his or her business. Whats the image that you want your business to have?

2) Any operating business should have clear and concise company values and guiding principles. For instance, what are the reasons you are in business? Serve and protect? Provide quality soap? And how do you do business? Do you treat your customers like trash; or another form of royalty?

3) It would also be a good idea to create a 3 year and 5 year plan. Any business should implement a long-term plan in which the basis is on broad objectives that will assist you in getting your business from where it is today, to where you want your business to be.

4) Thinking not only long-term, but also short-term, will also greatly help your business develop. Each year, you should create, define, and plan specific objectives that when accomplished, will help you on the road to achieving your long-term goals. It is also worth noting, then when setting and planning your annual goals, is pays to be “SMART”. Make sure your planning incorporates the following points:

- Be very specific
- Show measure
- Make the goals realistic and attainable
- Make sure they are time-oriented

Include a list of obstacles and barriers which could holter your success from achieving your goals. In any case, getting to where you want your business to be, you’ll need resources. Create and define a list of resources you’ve already got, and the other resources which you will need to achieve your goals. At this point, you should also create a concise action plan that clearly defines how you will actually achieve the necessary goals. If your business has any employees, it is of great importance to involve them with this part of the business planning process.

5) In your business plan, you should create simple and concise milestones or benchmarks, that will define when you have actually reached a goal or objective. This is an essential part of the planning, as it will enable you to measure your progress as a business.

6) After you have created your strategic business plan, it is of paramount importance that it is shared with anyone who will be involved in the process. Your annual business plan is the roadmap which will lead your business and those involved, to the goals which need to be achieved — but to be effective, everyone must end up at the same goals and objectives, the “destination”, if you will. And to do so, everyone requires the same map.

7) Its no use having a well thought-out and planned strategic business plan, if you don’t put it into action. You now have a means to begin your business journey; its time to start it.

8) Be sure to regularly check and compare the progess of your business, to the benchmarks defined in your business plan.

If something should go wrong with your business, the sooner you figure out what went wrong, or what is -happening- wrong, the sooner you can fix the problem, make the necessary adjustments and get your business back on track.

9) And finally, ensure that each year you follow the exact same cycle to create your strategic business plan. Dream, Plan, Act, Check. Thats all there is to it.

As a final comment, I’ll leave you with this. Creating a business strategy and ensuring that you follow it, is not just about achieving specific goals and objectives. Its purpose is to also make sure that the journey taken to these goals, is a safe and enjoyable journey.

Having a safe trip is just as important as reaching your final destination.

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Keyword Research And Product Lines

November 24, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you.

Keyword Research and Product Lines

Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for them. It is that simple. You should write out that statement, print it out and hang it over your monitor. If you stray from this theme, you will have problems making money.

Keyword research is the key to identifying the needs of your prospects. When doing the research, you should identify the phrases they are using to search for solutions to their needs. Most people understand this concept, but fail to take the process to the next step.

More than a few people have said they do not want to pursue rankings under a set of keywords because they do not carry such products or provide such services. If you have ever said the same thing, you are blowing it.

Remember, we are identifying the needs of prospects. If we do not have products or services oriented to an easily identified need we identify through keyword research, what should we do? We should get products or figure out a way to supply the service!

Assume we have a site selling hiking and backpacking gear. We have backpacks, guide books, tents and so on. When doing our keyword research, we find out our prospects are also looking for writing journals in which they can record their hikes. Since we don’t carry hiking journals, we want to avoid those keywords, correct? NO! We want to find a line of writing journals for hiking and add them to our catalogue of products. We value our prospects and that means providing them with solutions to all of their needs. By doing so, they will return to out site again and again when they need new hiking gear.

One of the more difficult things for online businesses to pick up is the fact that you should never design your site based on your view of your business. Your prospects should design it. By this, I mean that you should look to keyword research to identify all the product lines and/or services you are going to offer.

Find out what your prospects are search for and ignore everything else. Follow this guideline and your site will evolve into a revenue producer.

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EBay Listing Tips

November 22, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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Believe it or not, the success or failure of your eBay Store comes right down to your listing practices. Listing your items for sale seems like tedious work, however you must take your time and do it correctly to maximize your sales potential. By using these strategies, you will be able to get a larger audience to your eBay Auctions and the potential to gain more sales and higher ending bids!

Consider multiple auctions for spelling variations – If you have multiple quantities of the same items for sale, consider having two or more listings with different spelling variations of the product in the title. For instance you could either be selling “tshirts” or “t-shirts”.

Include only keywords in your title – Never waste your space by including the words like “LOOK” or “WOW”. No one searches for those terms and you are just using up space instead of your valuable search phrases. Make sure you keep your title using the major searchable keyword phrases only.

Include keywords in your description – A lot of people search by description too so make sure you repeat your keyword phrases in your description as well. However make it easily readable and not just a bunch of random words lumped together.

Include lots of details in your description – People want to know exactly what it is you have for sale. Include “too much” information just to be sure, otherwise you could lose a potential bid! Even things like dimensions, wattage, color, and details like that are very important! Don’t make the seller chase you down by having to ask a question, it’s very frustrating to them.

Learn to use HTML or an HTML editor – Listers who lump all of their text into one paragraph sell 30% less than people who break their paragraphs up and make it more readable. Also avoid using all capital letters and just make it all around easy on the eye.

Talk to your potential bidders as a friend – These people are bidding on an item from a total stranger. Don’t talk to them with “business talk” in the description, talk as if you were chatting with a friend. It builds up trust.

Add color and graphics – Don’t go overboard with too many things that takes the listing too long to load, but adding some color and graphics will enhance the listing and make it more appealing.

By using these very simple techniques, you will have a better eBay Auction. You will get more bids, thus driving your sales higher and you will have a higher chance of success in your eBay Auction Business!

Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: seo review. This seo review will help you get first spot quickly and easily on Google every day, without wasting another dollar ever again! It’s time for you to be first on Google! Get our seo review today!

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How To Choose A Shopping Cart Vendor For Your E-Commerce Site

November 22, 2009 by john · Leave a Comment
Filed under: Online Business, Promotion and Marketing 
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E-commerce has exploded on the internet and many successful businesses exist solely on the web. And why not? With a virtual storefront, the overhead costs of running a business are greatly reduced. Therefore, with effective marketing, these businesses can hang on during the difficult early stages of a new business and are less dominated by cash flow while trying to stay afloat.

One of the major reasons for the surge in online purchasing has been the convenience and security of the shopping cart feature on e-commerce sites. The virtual interface of putting things into a ‘cart’ has, at once, a comfortable familiarity and whimsy. It really is an elegant system that has won the confidence of the online shopper through its proven security.

There are many different vendors of shopping cart services. So how does one go about choosing the right one for their e-commerce site?

The very first thing you have to do is to decide exactly what, and how much product you are going to be selling. Are you selling 1 item? A line of similar items? A catalog full of many different products, and if so, then how will your site present this catalog?

What will be your volume of sales this year? Next year? In five years? Some shopping cart services are great for lower volume sales with less product variety and no catalog. Other shopping cart services allow for complex, high volume sales and catalog features.

In terms of cost of the cart service, you need to find the shopping cart option that matches your selling volume.

PayPal offers a fantastic, free-to-set-up shopping cart that is great for lower volume sales. Your fees to them are a percentage of each of your sales. In addition, you can automatically take major credit card payments without setting up credit card merchant services. This saves you $300-$400 right off the bat.

For high volume sales you may pay less going with a shopping cart vendor that charges you a monthly fee rather than a percentage of your sales.

You also need to look at the purchase process the shopping cart service offers. Potential customers abandoning the purchase because they weren’t shown the shipping costs before they were required to give their credit card information, for example, can be devastating to sales. The simpler, clearer and shorter the process from cart to sale, the better. At no point should the potential ciustomer feel that there is a surprise ahead.

Finally, the look of the shopping cart needs to fit the visual theme of your site. Most shopping cart services have several variations on a basic look. Make sure one of those variations works.

Basic services will range anywhere from $10 to $30 per month. Remember to add in the cost of credit card merchant services if you want to accept credit card customers. And this is highly recommended. The downside of online purchases is that the customer must wait for the item to be shipped. Having to wait even longer for a money order to be received, or worse, a check to clear, on top of shipping time reduces the convenience of online shopping to the point where sales could be lost.

To discover the secrets of a real online dropshipper, visit this site: best selling items on ebay. best selling items on ebay about to reveal how you can have your very own “unfair advantage” over the competition. Get the very exclusive guide from best selling items on ebay today!

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