If you are a copywriter then you should have heard this word. I mean the word “portfolio”. By the way it’s the Italian word. For the first time this term was used by architects who were obliged required to submit portfolios of their work and projects before receiving an order for the construction of facilities. [...]

Today I would like to consider such a controversial issue, as conflicts with customers in the profitable sphere of copywriting. So I’d like to mention typical conflicts which copywriters face from time to time. It especially refers to novice copywriters. Before we proceed to a detailed analysis of conflict, I would like to note that [...]

Perhaps you’ve got all the necessary skills to become a copywriter. You should make sure that it’s really so. Are you looking for a way to prove anybody that you are a worthy guy? So let’s discuss how to become a successful copywriter. First of all, as in any business, you should have knowledge and [...]

As you know many novice copywriters are concerned with the necessity to make a portfolio. And many guys try to answer this question though in most cases their attempts turn into a very long and boring lecture, beating the desire to do something. Perhaps we should ask the question differently such as how you should [...]

Perhaps you are going to become a copywriter. I really appreciate your intention. But besides corresponding skills you should also get acquainted with certain responsibilities which every copywriter must adhere to. Let me enumerate them right now. So a copywriter must be professional in his field. At the position of a copywriter such a person [...]

One of the most famous copywriters David Ogilvy Peace said: “The consumer isn’t a dork, he’s your wife. You insult her intelligence if you think that a simple slogan and a few empty adjectives will persuade her to buy something. She needs all the information about a product, you can just give her.“ Many people [...]

Anyone who has decided to associate himself with copywriting has to face the fact that he is asked to write texts for SEO. In fact you should get acquainted closely with many search engines to understand the essence of SEO-texts and SEO-copywriting itself. “Lyrics” of SEO texts can be thematic and non-thematic. They differ often [...]

Copywriting is one of the most promising ways to earn online. From my point of view this activity occupies a position between working on postal sponsors and making commercial websites. So in most cases people can earn more than those guys engaged in paid clicking and less than webmasters. But in fact a good copywriter [...]

You can’t just say that internet article marketing is a good method to use. A better way of saying it is that it is truly one of the most outstanding techniques around that an online entrepreneur can use for site promotion and traffic generation. For those who are just new to the internet marketing scene, [...]

I think you can hardly find universal schemes for creating slogans. The matter is that they simply don’t exist. So as follows from this there’s no need to search for these mythical universal schemes. You’d better get down to Earth. As you know each customer is regarded as unique by a copywriter. Of course you [...]