Search Engines want to do a good job for the millions of searchers that use them constantly. Doing a good job is quite simple, it involves getting that searcher to a website that will answer their need, i.e. the keywords they selected to enter into the search. If the search engine can do this and the searcher has a fulfilling visit to one or more sites placed at the top of the Search Engine Placement listings then it has done it’s job well. The searcher is happy and will use the search engine again, and it keeps hold of it’s traffic which means that adverts placed on it can command a good price.
So it is obvious why the search engines do not like to be fooled into offering a searcher a website that does not answer their question. After a few experiences of dissatisfaction caused by a search engine listing unrelated sites the searcher may well use an alternative engine, convert to that engine, and the business is lost. The search engine firms are therefore very enthusiastic to remain ahead of the unethical methods of Online Marketing. The likes of Google, Yahoo and Ask evidently have massive resources and a good amount of these are used in combating the scams. They will keep up with the scams and will simply not list any sites which are marketed in this way. Not good news for the company as they may be absolutely unaware of the methods being engaged, but will without doubt suffer the most from the “punishment”.
So trying to fool the search engine is a waste of time, although it may bring in income for a SEO Company in the first stages, these will soon melt away as either the client notices that the business brought to his site via the Online Marketing is useless or the search engine spots the scam.
Surely it is far more cost effective and rational to help the search engines with their aim, which in effect is the goal of the website owners as well. Getting appropriate searchers to the site, it really is that straightforward and if done well will offer long term increased business to all concerned.
The website owner will receive visits from pertinent customers and provided the website works technically, should see increased business. The search engine succeeds in attempting to satisfy the searcher, making sure that it retains their custom and it’s market share is untouched. Finally the SEO Company, who has provided a good service to the business by moving their website up the Search Engine Placement listings, keeps a client for the long term and can support them without difficulty with a reduced amount of effort. Why would anyone even consider the many unethical practices out there?
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