Well, let’s be honest towards ourselves and the others. The thing is that we really want to present our products that we are marketing to the others only in bright and positive colors. What is more I would like to emphasize the fact that you are not going to write an ad on the piece of paper that would sound like this: “Our product is the best in the world and we guarantee that it is going to be helpful.” Surely, it is like a ticket to the poor house according to the Englishmen. But there is a noticeable difference between talking about your products all the time and between telling lies to the potential customers giving them the false hope and inspiration. The aim of this article, therefore, is to take the precise look at the very fine line and to provide some useful suggestions on how to control the situation that you never cross this line. As a good instance, let’s analyze typical make money products, because there are many people who are involved these days into this special niche. Actually, if the person is really professional marketer, he or she would be able to generate $4,000 of income per month. It is not bad sum, is not it? Now, let’s imagine that we are making an appropriate headline for our text advertisement. We are likely to read something like this: “Site Flipping Blueprint Could give you $4,224 of Income per Month.”
Let’s carefully analyze this headline! In reality the key word here is “could”. It means that we are not going to make any empty promises by this ad, as many marketers do in their promoting ads. Saying “could” we sound neutral and not troublesome. This approach many customers really adore and draw their attention exactly to such issues. In this brochure we are trying just to say that if you take this blueprint seriously, you have the chance to make $4,224 a month. If to change “could” for “will” and add something like “guarantee”, in this case it is a lie. The last example proves that by saying “will” we give people a guarantee and if they fail with this venture the only person who will be responsible is you and no one else. That is why the word “will” does not suit the situation, because you so not have any idea how good your client work with the computer, for instance, and how well he is informed about online business. To sum up, this is one of the brightest examples that could demonstrate all seriousness of the situation. Besides, I hope that you caught the point in the “phenomenon” of telling lies to your clients.
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